Top 4 Instagram Marketing Strategies For 2019

Have you ever wonder what will be the best marketing strategy for the year 2019? Of course, you did! Right! Now, Instagram possess enormous 1 billion users. That’s quite a big number! Isn’t it? According to studies, it has been estimated that around 2020, Instagram would cross over 2 billion users. Wow! These data statistics are jaw-dropping.

Most of the business companies are after Instagram for making their brand's revenues grow in the national as well as International market. Competition over Instagram is going to be at another level this year. That’s why alterations should be made in your Instagram marketing strategies for shining over it in this year. This post completely revolves around the best marketing strategies you should follow to make your business grow on Instagram in 2019.

Engage with people more via using Instagram stories instead of regular feed:

As per a study was done in the first month of 2019, Instagram stories have been used by about 500 million people all over the world.  That was about 400 million in the month of June of the last year. 100 million more people started using the Instagram stories on the daily basis. What a revolution?  Now, you can sense a big change in the landscape of Instagram. People are now more interested in using Instagram stories for getting engaged with more and more users instead of regular posts and all.

More room for authenticity would available on Instagram:

It may sound tedious and cliched to some of you. But it is one of the biggest changes you would see this year on the Instagram plot. Yes! It is true that now there is more room for authenticity on Instagram landscape other than just being so-called perfectionists. As we all know, a few years before, most of the people always try to portray their best image over Instagram. Like, posting of completely filtered images and making use of irrelevant hashtags and many more.

But as we all saw a big change over Instagram in 2018 that people with unfiltered images and genuine posts got more appreciation and followers. That clearly means that now its high time that people start to disclose their real side over Instagram. Other than just being classy and cool.

Collaborate with micro-brands too other than just with big brands:

Instagram marketing always remain all about collaboration. Tie-up of Instagram influencers with big brands. So that, they can recommend their brands in the form of story takeovers and all. But it is one of the biggest misconception people have that it always about big brands when it comes to Instagram marketing. Now the scenario is changing. People are considering “nano-influencers” for marketing their brands on Instagram. So, they could reach more and more potential customers and retailers.

Instagram become more like Facebook during this year:

The vision of the founders of Instagram Kevin Systrom and Mike Krieger were very simple. They wanted to keep Instagram uncomplexed and sober. But after their resignation from the company and with the entry of new head Adam Mosseri, who was the Facebook’s Vice President of Product, the chances are more than the simplicity of Instagram would fade away. Maybe, there will a separate app for shopping through Instagram. Shopping advertisements and apps would get openly advertised on Instagram in the coming time.

These are the top latest Instagram marketing trends that should get followed by you in the year 2019 to keep the relevancy with the platform.

How To Build Marketing Strategy Using Instagram Videos

Before you think of building a marketing strategy on Instagram, think once about the intense popularity of video content over time. Though technology has been boosted up, we can’t deny from the fact that video content has established supremacy over all the forms of media.

As people usually think, videos are not just for entertainment, it can help businesses adding new customers in the existing chain and boost their brand awareness.

HOW INSTAGRAM VIDEOS DRIVE BUSINESSES

Nearly 80% of the world population mention their presence over Instagram. If we talk about the United States alone, there are around 70 million people who watch videos every day on this platform. Since the demand for videos has been increasing rapidly so as the investment increases in making video content marketing effective. Videos are also effective to help businesses get likes on Instagram.

When we look back in the year 2013, Instagram introduced the feature of uploading videos for the first time and the limit was set back at fifteen seconds. Now, this limit has increased further to sixty seconds with the feature that allows you to see how many people has viewed your video, it gives you an idea to determine the effectiveness of video.

LET’S DISCUSS WHAT INSTAGRAM VIDEO CAN DO FOR YOUR BUSINESS.

Drive extensive traffic to your website Deep-seated videos have the potential to boost up your website traffic by more than 50%. Adding an emphasizing video to your landing page can give 80% higher chances of converting first-time visitors into a regular viewer. When your video content performs so well on the website, there is no second opinion that it is going to perform equally on the Instagram as well.

MARK YOUR BUSINESS MORE TRUSTWORTHY

Do you ever think, why video customer testimonials are quite effective than text testimonials? Probably not! Here is the reason: Anyone can write a five-star review but in the context of video testimonials, viewers can physically see a person and identify them. Most of the business adopt this marketing strategy and are ready to pay petty cash for them all the time.

INFIX CONFIDENCE IN THE VIEWERS.

When we talk about the most successful businesses today, their empire is so big that it’s hard to figure out. They have several million employees and it becomes refreshing when a business owners share a video. If you are an owner of any business, you should have at least a video in which you introduce yourself to the customers, elaborate your businesses and further goals. Uploading such videos over Instagram can show the face behind your company’s logo which is quite important for building brand awareness.

TIPS TO CREATE EFFECTIVE VIDEO CONTENT

If you are going to upload a video on Instagram, make sure that it should not be more than sixty seconds. We are living in a busy world where people won’t see the whole video, provided it has the capacity to keep them engaged. The starting five seconds of the video must be creative, avoid filling unnecessary pieces of stuff that make video lengthy yet unappealing.

You must know to make a balance between video and photo content. Of course, photo content is easy to create and post but you shouldn’t cut corners on the video, due to this reason only. Just create a schedule for posting your videos because posting fresh and consistent content is the key to build brand awareness among your Instagram followers.

3 Latest Ways To Automate Your Social Media in 2019

There is no doubt that social media has become a significant part of everyone's life nowadays. Earlier it was only used by the people just to share the pictures, videos and to communicate with their friends and family. But now the social networking sites are also being used by the businesses to promote their products, services and to communicate with their clients. In addition to these benefits now there are also various tools and softwares available which you can use to automate social media and show your presence in it without investing much time and efforts. Lets us discuss more about how you can manage your social media accounts in a more efficient and effective way.

Social media automation software and apps

One of the most convenient and easiest ways to manage your social media account is by using automation software and apps. There are many tools out there which provide different features but the common feature which you can get in almost all app is scheduling your post in advance and monitors when somebody mentions your products, brand name or comment. By automating your social media through these softwares you can easily reply to the people and get to know the activities of your account in a more manageable way. People especially who are holding multiple accounts on any platform like Instagram, Facebook etc are more benefitted by these applications.

Automate Social Media

If you are thinking of giving it a try then you can just pick any of the well-known automation tools and analyze its working by scheduling a couple of posts. When you feel like it can fulfill your requirements then go ahead otherwise explore more options. Most of the tools also provide the facility to stay updated with your social media accounts when you are occupied.

Recycle the eternal content 

Content plays a major role in marketing. Whether you are a business owner who promotes the products on social networking sites or having a blog, you always need good to have contents to offer to your audience.

If you are having tight schedules or do not have any content to post due to any situation then at that time the best thing you can do is to share the evergreen contents that are still relevant. You can also take help from the applications that will make this process easy for you by reviving your old posts and publish them automatically. Some applications also recycle your current posts multiple times as scheduled.  This is the best way you can keep your page updated with the new contents by not investing much time.

Tweet multiple times 

If you want to get noticed on social media, for example, Twitter, you need to tweet at least 3 times a day even you are posting the same content. The basic logic behind this is that you will get noticed and gain followers every time you tweet. Although it requires a lot of time from yourself but now with the advancement of technology, you can easily manage your accounts. There are tools available on the internet through which you can schedule your tweets and the tool will automatically post them on that particular time and day. This will make you save some time especially when you are busy.  The only thing you need to do is to find the contents on the internet for posting and that is not a very time-consuming process. You can easily do it by merely spending a few hours. 

Hence, these are some of the tips that can surely make your new year more pleasing and less- stressful in terms of managing your social media accounts. 

5 Ways For Marketers To Use Instagram

You might have noticed, that many of the marketers and influencers are using Instagram to gain more attention from audience. While in comparison to other social media, Instagram has shown great promise to the brands. That is the reason why most of the marketer and influencers are interested in Instagram. Since they can get more exposure for their brands and can get better value for their products on Instagram.

Why use Instagram for business?

Most of the entrepreneurs and business moguls are interested in Instagram marketing. Since Instagram can bring better brand engagement for their company. Millions of users shows their interest in the popular brands on Instagram, which makes it easier for business companies to direct interest with the consumers. While they can target their online followers on Instagram to increase the web traffic on their money site.

Optimize your profile to gain more audience

Gain Followers On Instagram

The best way to encourage your viewers on Instagram is to optimize your profile in an attractive way. The audience those who are viewing your content on Instagram may also visit your profile page. In such a case, you need to show that aesthetic side of your profile to gain followers on Instagram. While you can arrange the pictures in your Instagram feed in a presentable way so that you would attract more viewers on your profile page. That would help you to increase your chances of getting more likes and followers on Instagram as well.

Create contests to gain engagement

Instagram is a popular platform to create photo posting contest. Such a contest can be easily organized on this platform. While this would help you to gain more engagement to your profile and you would also be able to attract the web traffic on your money site also. You can give offers on your brand products for the winners of the contest. Organizing such contests can help you to gain more customers on your money site.

Rewards to your followers

Influencers use many tricks to gain attention on Instagram, as a marketer you can also offer some rewards to your followers on Instagram. That way you could be able to attract more people those who are interested in your brand. It would help you to gain a number of potential customers on your money site. As you would also get better exposure to your brand products, you would be able to enhance the popularity of your brands on Instagram.

Feature your known customers

On Instagram, there are many influencers who have huge popularity. If there are some influencers those who are interested in your brand and follow your brand on Instagram. Then you can feature such influencers on your brand profile, that way you would be able to gain more audience for your content on Instagram. It will also help you to gain more engagement on your Instagram profile, as it would also help you to encourage them to invest in your brand products.

Go live on Instagram

Now you can also go live on Instagram, that way you can directly interact with your followers. This would also help you to gain the faith of your followers which would help you to encourage more people to invest in your brand products.

These are the 5 ways which you can use as a marketer to gain more enrich your brand engagement on Instagram. As you would get more followers, your brand will become more popular which would create more opportunity for your business also.

How Shoppable Posts On Instagram Prove To Be A Better Social Media Strategies For Your Business

SMM or social media marketing can really help you a lot to frame engaged public, can help you to build various sources of traffic that will surely help to bring in a lot of customers, and grow your business through the power of different online networks available. As time goes on, everything changes and so the digital world is totally overwhelming about everything along with shopping and advertising, social media platforms are providing different websites and businesses an additional process to boost their earnings instead of relying on their tangible stores. Instagram is said to be one of the fastest growing social media platforms, which is providing you with a golden opportunity to help your business or website sell more and more. So, how can the shoppable posts on Instagram help you to take your business to another level? Well, we all know that using the best social media strategies can help us a lot to get more customers to our website. And so given below are some of the advantages of using shoppable Instagram posts:

Customers

With such a huge population of people using Instagram daily, it is known to be the finest place to build a strong presence. With different Shoppable posts, you all have a greater chance of converting your followers into customers. This is because different visual contents get more attention from the users on Instagram who are addicted to videos and images.

Social Media Strategies

Convenience

Well, customers have the desired convenience to scrutinise and buy products or items while they are surfing on Instagram. They just don’t have to look or search for the particular product or item outside Instagram. Your shoppable posts can help your customers to buy their favorite items on Instagram with just a click.

Simple and easy

A Shoppable post is quite easy and simple to build up, making it one of the best marketing options that you just can’t ignore at all. For your Shoppable post to get a maximum number of reach, you must get aware of the best time to post on Instagram so that you post can reach to a larger number of active users on Instagram. You can also add a short and simple bio about your company or business so that people can come to know about your product or services easily.

A big thing in the e-commerce industry

Yes, you heard it right! Well, Instagram shoppable posts are known to be one of the most powerful and biggest thing in our e-commerce industry. With shoppable posts, you can not only make more and more customers attracted towards your website but your customers can also easily buy their favorite items from your website without having any kind of problem.

Conclusion

Thus, above stated were some of the advantages or you can also say benefits that you can get from shoppable posts. Whether you are looking for increasing your customers on your website or want to create more brand awareness, shoppable posts are really important.