Before you think of building a marketing strategy on Instagram, think once about the intense popularity of video content over time. Though technology has been boosted up, we can’t deny from the fact that video content has established supremacy over all the forms of media.
As people usually think, videos are not just for entertainment, it can help businesses adding new customers in the existing chain and boost their brand awareness.
HOW INSTAGRAM VIDEOS DRIVE BUSINESSES
Nearly 80% of the world population mention their presence over Instagram. If we talk about the United States alone, there are around 70 million people who watch videos every day on this platform. Since the demand for videos has been increasing rapidly so as the investment increases in making video content marketing effective. Videos are also effective to help businesses get likes on Instagram.
When we look back in the year 2013, Instagram introduced the feature of uploading videos for the first time and the limit was set back at fifteen seconds. Now, this limit has increased further to sixty seconds with the feature that allows you to see how many people has viewed your video, it gives you an idea to determine the effectiveness of video.
LET’S DISCUSS WHAT INSTAGRAM VIDEO CAN DO FOR YOUR BUSINESS.
Drive extensive traffic to your website Deep-seated videos have the potential to boost up your website traffic by more than 50%. Adding an emphasizing video to your landing page can give 80% higher chances of converting first-time visitors into a regular viewer. When your video content performs so well on the website, there is no second opinion that it is going to perform equally on the Instagram as well.
MARK YOUR BUSINESS MORE TRUSTWORTHY
Do you ever think, why video customer testimonials are quite effective than text testimonials? Probably not! Here is the reason: Anyone can write a five-star review but in the context of video testimonials, viewers can physically see a person and identify them. Most of the business adopt this marketing strategy and are ready to pay petty cash for them all the time.
INFIX CONFIDENCE IN THE VIEWERS.
When we talk about the most successful businesses today, their empire is so big that it’s hard to figure out. They have several million employees and it becomes refreshing when a business owners share a video. If you are an owner of any business, you should have at least a video in which you introduce yourself to the customers, elaborate your businesses and further goals. Uploading such videos over Instagram can show the face behind your company’s logo which is quite important for building brand awareness.
TIPS TO CREATE EFFECTIVE VIDEO CONTENT
If you are going to upload a video on Instagram, make sure that it should not be more than sixty seconds. We are living in a busy world where people won’t see the whole video, provided it has the capacity to keep them engaged. The starting five seconds of the video must be creative, avoid filling unnecessary pieces of stuff that make video lengthy yet unappealing.
You must know to make a balance between video and photo content. Of course, photo content is easy to create and post but you shouldn’t cut corners on the video, due to this reason only. Just create a schedule for posting your videos because posting fresh and consistent content is the key to build brand awareness among your Instagram followers.
