Have you ever wonder what will be the best marketing strategy for the year 2019? Of course, you did! Right! Now, Instagram possess enormous 1 billion users. That’s quite a big number! Isn’t it? According to studies, it has been estimated that around 2020, Instagram would cross over 2 billion users. Wow! These data statistics are jaw-dropping.
Most of the business companies are after Instagram for making their brand's revenues grow in the national as well as International market. Competition over Instagram is going to be at another level this year. That’s why alterations should be made in your Instagram marketing strategies for shining over it in this year. This post completely revolves around the best marketing strategies you should follow to make your business grow on Instagram in 2019.
Engage with people more via using Instagram stories instead of regular feed:
As per a study was done in the first month of 2019, Instagram stories have been used by about 500 million people all over the world. That was about 400 million in the month of June of the last year. 100 million more people started using the Instagram stories on the daily basis. What a revolution? Now, you can sense a big change in the landscape of Instagram. People are now more interested in using Instagram stories for getting engaged with more and more users instead of regular posts and all.
More room for authenticity would available on Instagram:
It may sound tedious and cliched to some of you. But it is one of the biggest changes you would see this year on the Instagram plot. Yes! It is true that now there is more room for authenticity on Instagram landscape other than just being so-called perfectionists. As we all know, a few years before, most of the people always try to portray their best image over Instagram. Like, posting of completely filtered images and making use of irrelevant hashtags and many more.
But as we all saw a big change over Instagram in 2018 that people with unfiltered images and genuine posts got more appreciation and followers. That clearly means that now its high time that people start to disclose their real side over Instagram. Other than just being classy and cool.
Collaborate with micro-brands too other than just with big brands:
Instagram marketing always remain all about collaboration. Tie-up of Instagram influencers with big brands. So that, they can recommend their brands in the form of story takeovers and all. But it is one of the biggest misconception people have that it always about big brands when it comes to Instagram marketing. Now the scenario is changing. People are considering “nano-influencers” for marketing their brands on Instagram. So, they could reach more and more potential customers and retailers.
Instagram become more like Facebook during this year:
The vision of the founders of Instagram Kevin Systrom and Mike Krieger were very simple. They wanted to keep Instagram uncomplexed and sober. But after their resignation from the company and with the entry of new head Adam Mosseri, who was the Facebook’s Vice President of Product, the chances are more than the simplicity of Instagram would fade away. Maybe, there will a separate app for shopping through Instagram. Shopping advertisements and apps would get openly advertised on Instagram in the coming time.
These are the top latest Instagram marketing trends that should get followed by you in the year 2019 to keep the relevancy with the platform.
